CPA stands for Cost Per Action (also Cost Per Lead or Cost Per Conversion). It is the total cost divided by the number of actions or conversions achieved.
CPA = Total Cost ÷ Conversions
CPA = — ($/€/£)
Digital Marketing Calculators
CPA stands for Cost Per Action (also Cost Per Lead or Cost Per Conversion). It is the total cost divided by the number of actions or conversions achieved.
CPA = Total Cost ÷ Conversions